The BFF Brief

A daily sports text written for the girls by the girls

The sports news and culture headlines you need to feel confident and in the know — delivered straight to your phone. No app. No inbox clutter. Just the good stuff.

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🏀 A'ja Wilson is officially the highest-paid player in WNBA history. The four-time MVP re-signed with the Aces on a 3-year, $5M supermax — the largest deal the league has ever seen. For context: she made $200K last season. Now that's some girl math.

⛳ The Schefflers welcomed baby boy Remy last week, and at nine days old he's already had his Masters debut.❤️

xx Your Sports BFF

Hi, icon. You go, girl! Girls run the world. Man, I love being a woman. Let's go, girls! Hi, icon. You go, girl! Girls run the world. Man, I love being a woman. Let's go, girls! Hi, icon. You go, girl! Girls run the world. Man, I love being a woman. Let's go, girls!

How It Works

Like a friend texting you the sports lowdown every morning.

Create an account and set the sports and cities you want to hear about. No app to download, no inbox to manage. You'll get your first text the next weekday morning.

Wake up to the rundown

Wake up to a text with the sports news, storylines, and moments that matter — written like your best friend, not a broadcaster.

Walk into any room confident

Watch party with his friends. Work outing at the game. Group chat going crazy. You'll know exactly what to say.

I'm going on a date to a Cubs game tonight. What do I need to know?

You're gonna have so much fun! A Wrigley day date is always a fave. Here's what you can say to impress:

🔹 Pete Crow-Armstrong = the star. Say "that extension was massive."
🔹 Alex Bregman = new. Say "he's paying off already."
🔹 Watch for "Go Cubs Go" after a win. Everyone sings — you will too.

Wait — anything I should absolutely NOT say?

Don't call it Wrigley "Stadium" — it's Wrigley FIELD. And never put ketchup on a Chicago dog. That one's deadly serious. You've got this 💛

BFF Brief

The Sports Hotline

Like having a BFF who's a sports expert in your back pocket, whenever you need her.

Watch party with his friends. Work outing at the game. Group chat going crazy. Text us your questions and get answers like a friend would send them.

Real-Time

Answers when you need them, not after the game

Personal

Tailored to your game, your team, your situation

Judgment-Free

No dumb questions. Seriously. Ask anything.

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What a Week Looks Like

Everything you need from the BFF Brief.

MON–FRI

Your daily BFF Brief — the top sports headlines, storylines, and cultural moments you need to start your day confident.

WEEKLY

Sport-specific or city-specific deep dive. Your team, your sport, the updates that matter most to you.

BREAKING

Major, can't-miss news — the kind everyone will be talking about. We only send these when it really matters.

ANYTIME

Text the Sports Hotline with any question. Game day prep, watch party intel, date night at the stadium — we've got you.

Don't just take
our word for it.

5.0

★★★★★

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"I love the BFF Brief. It is literally the first thing I read every day. I don't have to go find this content on my own."

One text. Every morning.
No searching required.

"I get content I wouldn't normally find elsewhere — stories and updates I care about but wouldn't see on ESPN or social media."

Content tailored to her interests,
not just the biggest headlines.

"There's this doubt — are you actually a fan? Being a fan isn't a competition, but some people act like it is."

No gatekeeping. No judgment.
Just sports, for you.

"The bro-ness of it all makes sports feel inaccessible. I feel like I need comprehension knowledge to understand what they're saying."

Written like a friend,
not a broadcaster.

"The BFF Brief has already had a positive impact on how I view sports. That's definitely something I would pay for."

Start free.
The value speaks for itself.

"I want sports content in my language. I want to be included in sports without feeling like I'm trying to be one of the guys."

Sports content that reflects
who she is. Built for her.

A daily sports text written for the girls by the girls

Like a friend texting you the sports lowdown every morning.

The Sports Hotline

Everything you need from the BFF Brief.

Get Started Today.