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All About Our Story

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer. 

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We are makng sports made simple — for the girls who wanna get in the game.

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Rules, plays & teams explained like your bestie would.

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AI-powered chat assistant — ask anything, judgment-free

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Growing digital brand with app & community coming soon

The future of sports fandom is female.

We’re building a new kind of sports platform — one that speaks to the fastest-growing audience in sports: women. S*BFF makes it easier (and more fun) to get into the game, no matter your starting point.

 

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It’s not about getting women into sports — it’s about building a platform that was made for them in the first place.

All About Our Story

For decades, platforms like ESPN were built with die-hard male fans in mind — and it shows. The language is dense, the culture is exclusive, and new fans are left to figure it out on their own.

 

But here’s the truth: 680 million women now identify as sports fans, and half became fans in just the last five years. They’re driving viewership, shaping culture, and showing up — but they’re still being underserved. S*BFF is here to change that. We’re building a sports experience that’s inclusive by design — blending content, community, and tech to help women follow, understand, and actually enjoy the game.

Our Products

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